The use of SMS marketing especially in transition periods is relevant in ensuring the delivery of key and prompt information to influenced mobile voters. This is a form of SMS that is more directed to transmitting necessary updates and schedules that are relevant to the voting procedure. These are for instance; voter registration, polling station, and vote by mail instructions. The nature of SMS allows these messages to be received and actually opened very fast, which is very important for disseminating important last-minute data or changes that might be relevant to the voting process, from photo identification needed on a given day to a change in the voting processes.
With the feature of rapid communication, the voter is less confused and is motivated to participate when given a brief and unambiguous piece of information that he needs at the time when it is being given. For instance, use of reminder messages during election day on what time polls will close or stations that are available for transport of voters in near future to vote can go by way in increasing the percentage turnout.
In order to increase the possibility of the efficiency of transitional SMS, several factors have to be listed: relevance and personalization of the message. This can be done by addressing recipients by their name and the messages sent based on their previous voting records makes the information more relevant, hence improves uptake. Moreover, it can also be necessary to promote the legislation requirements and gain the permission for sending such messages.
Therefore, transitional SMS plays a crucial role in an election campaigning process because people are quickly informed of different updates in concern with the voting event. Through the use of the direct and more so instant mode of communication that is SMS, issues of campaign may be well dealt with so that they can strengthen the voting exercise, manage possible problems that may arise and at large promote the voting exercise and the interest of the voters.