Text SMS is a significant contribution to political campaigns, opportunities where timely interaction with the potential voter is possible. Text messaging being a shortened and abridged form of communication means that campaigns do not have the luxury of beating around… Read more >
The use of SMS marketing especially in transition periods is relevant in ensuring the delivery of key and prompt information to influenced mobile voters. This is a form of SMS that is more directed to transmitting necessary updates and schedules… Read more >
As observed, mobile phones particularly among the youth is growing widely; resulting into promotional SMS marketing as a crucial aspect of election campaign because it is direct, efficient, and cheaper. This type of advertising utilized the feature of phone as… Read more >