ELECTIONWIN is a well-established company in political research, analysis, databases, and campaign craft. We have served more than 1000 clients across India.
The salient features of the project of collecting data on the student hostels and PGs in Delhi NCR along with inside pictures & GPS location:
Our team will visit each and every unit of student accommodation to collect the data physically with the survey form to note down the details and Smartphones to take pictures and GPS locations. We will collect and provide the following information about each household:
- Name and complete address of the entity
- Contact Details like Phone number, email id, website, etc.
- Number of rooms
- Category of Rooms if there is any
- Availability of Facilities like kitchen, washing machine, etc.
- Pictures of Different categories of rooms, kitchen, front view, etc.
- GPS location using smartphones
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.
The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically with marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to maintain competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size, and competition.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Customer Relationship Management Services
With Pan India operations, our client base for CRM ranges across Corporates and Political Parties. At ELECTION WIN, instead of creating a hypothetical model for victory, we equip our clients with requisite database management tools, which can be accessed at any point in time. Such an approach enables the clients to get a lucid picture of their strengths and weaknesses.
Objectives
We work right from the grass root level, providing systematic and accurate information to the clients. Our primary goal is to accelerate the process of business expansion by combining consumer understanding & brand knowledge with intuition & innovation.
KEY OBJECTIVES
- Identify potential problems that may affect the client’s image or product
- Examine consumer behaviour trends and study the impact of market forces which influence consumer decisions
- Evaluate the causes of failure and success of certain marketing campaigns to address future marketing opportunities and issues
- Using a structured and disciplined approach to build and manage long-term relationships
- Offer special software services to the client
Previous Projects
- Some of the projects we have delivered on in the past;
- Street- and Mall-Intercepts
- Door-to-Door Interviews
- Central Location Tests (logo testing and concept use tests)
- In-depth Interviews / Group Discussions (recruitment and moderation)
- Auto Clinics
- Mystery Shopping
Data Collection Process
Our dedicated Quality Control (QC) team validates all collected data and field activities of the partner collection team. Working closely with our select field partners , we timely review every survey through multiple QC checkpoints before any data is dispatched to the client.
The process begins with carrying out a field research on the a pre- decided sample. (Chosen on the basis of age, gender, income level, and demographics). We individually interview the sample populace, thereby capturing diverse and independent views.
Analysis
Raw data is compiled and carefully examined to come up with correlations bewteen factors. A comprehensive SWOT analysis and competitor study is also carried out.In addition to this, consumer data is imported into Customer Information Management System (CIMS) (software developed by Leadtech). This enables the client to view data specifics across different parameters , through a user friendly graphical interface and come up with their own strategies and inferences.