By not waiting for the organic way of promotion, twitter marketing plays the best role for the easy an effective marketing. By promoting your brand through your tweets can expand your reach for the audience. Twitter marketing has offered a dynamic platform for rapid communication and for the public disclosure. The real feature of twitter is that, it quickly responds to the breaking news and share the updates.
The twitter’s concise format ensures the content to be brief and impactful, so that it can easily grab the voter’s attention and be easy to be captured. Hashtags plays an important role in twitter media as it can make your content to be shown in trending which can be influenced by the audience’s perception and media coverage.
Through the interactive facility of twitter like-instant replies, retweets and comments the candidates can make personal connection among the voters and themselves. This provides a real-time feedback session and a participatory atmosphere. The well-crafted tweets when retweeted by the influencers or prominent users can reach a vast audience. This can create a multiplier effect when the campaign messages are spread across the voters through the network of followers.
The live-tweeting events such as debates, rallies and town halls can generate a significant boom to the election campaigns, as it creates the opportunity for the campaigns to frame their narrative, highlight their key points and keep a check on the opponent’s behavior. The campaigns must be vigilant and should be monitoring the activities and countering the false information continuing on the online sites.
As the openness and the speed of the platform also facilitates the spread of misinformation and negative campaigning. The campaign’s awareness can be a fruitful task for maintaining the credibility of the voter’s trust. By leveraging the platform’s strength and navigating the challenges, the candidates can harness twitter in connecting with voters.